Birth photography, father embracing mother post water birth. Mother holding baby.

Birth Photography, at one time a field unknown to many, is on the rise and Professional Birth Photographers deserve to have their work noticed.

Birth is a sacred space that deserves to be both remembered and revered for years and legacies to come. Being able to be present as a birth photographer to capture this moment in time is the catalyst in maintaining the deep reverence for all that birth encompasses, including, but not limited to – new life for all included. 

Each Birth Photographer is as unique and special as the birth they are capturing.  It’s not as simple as having the right equipment during the golden hour. Birth photography takes guts; it takes listening to your intuition and trusting your lens to be guided at just the right moment.  The stories that unfold because of your photography expand far wider than you could ever possibly know or comprehend.  We are completely unaware of the generational chains being forever rendered useless upon giving birth to a baby. 

There are no do-overs in this.  Position your work and yourself to be noticed and hired today; entire lifetimes are waiting for you, your lens, your grit, and your ability to stand out to change the way the world looks at birth. 

Birth photography showing women with newly born infant with a blanket loosely placed around him/her and man embracing them.
Image by: Isabell Steinert

Here are 4 tips to get your birth photography noticed now.

  1. Utilize social media to its fullest extent.
    Social media is the word-of-mouth marketing strategy that you want to leverage.  If we’re not care, we can become consumed with it.  Work smarter, not harder.  Plan content for 4-5 days a week and do so in advance. Create a Facebook page for your photography business and link it to your Instagram account.  Utilize stories to share behind the scenes and the day to day life of a birth photographer. Create reels with trending sounds to showcase your work.  Ask people to share your photography and tag your clients within the photos they approve to share. 
  2. Create a photography blog/portfolio.
    This is the easiest way to showcase your photography in one spot.  Creating a blog allows your future clients to see you as more than a mere photographer.  They will see you as a knowledgeable and desired resource that they need. See our blog for inspiration!
  3. Support other birth photographers within the community.
    This might feel counterintuitive but this we know – expanding your arms creates space for more. When you can showcase a community, not only does that make you stand out amongst your competition by positioning you as a leader and someone to know, but it also is intriguing and brings more people to your website and social media pages.  Building longer tables seats more people as more and more share about their experiences.  
  4. Partner with a local doula agency.
    Seek local doulas to partner with. A doula is a birth support person that provides physical and emotional support to the birthing person before, during, and shortly after labor and delivery.  In partnering with a local doula agency, trust is built into the professional relationship automatically. 

IAPBP is a community of talented photographers eager to connect with expectant birth persons. Behind the scenes, our community also supports one another by sharing resources to grow themselves and their businesses. Learn more about becoming a member here


Featured image: Candice Tizzard